Business (Beverley)
The BTEC Level 2 Technical Certificate in Marketing programme allows you to specialise in a subject that is vital to the success of all businesses.
The BTEC Level 3 Business programmes offers two specialist routes, with the specialism chosen in the second year of the programme, Business Expert or Social Media.
Study at Level:
These courses are offered at level 2 and 3.
At Level 2
- Marketing theories and techniques
- How businesses market their products and services
- The use of digital marketing and creating a marketing campaign
At Level 3
6 units in year 1 including:
- Exploring Business
- Developing a Marketing Campaign - externally assessed
- Personal and Business Finance - externally assessed
- Managing an Event
- Recruitment and Selection
- Investigating Customer Service
7 units in year 2 including:
- Principles of Management - externally assessed
- Business Decision Making - externally assessed
- Pitching for a New Business
- Team Building in Business
- Digital Marketing
- International Business
Assessment is a combination of external tests and internally assessed assignments, practical tasks, presentations or projects which form the basis of the final portfolio of evidence.
Level 2
Four GCSEs grade D/3 or above to include English or maths. Or a Level 1 Diploma (or equivalent).
Level 3
Four GCSEs grade C/4 or above to include English and maths. Or a Level 2 Diploma (or equivalent).
Successful completion of Level 2 will lead directly on to the Level 3 programme.
Successful completion of Level 3 can lead to career opportunities including digital marketing and promotion, finance, human resources and management.
You could also progress onto further or higher education study.
